As your ally for CPG solutions, Alliance Foods helps you grow with selling, supply chain, and technology services that exceed your expectations. Whether branded or private brand, startup or an established brand, we bring together the resources you need to place your product in more stores, further enhance your distribution, and ultimately to build your brand with consumers and grow your business. Read on for more details about how we can help you grow.
As your ally for CPG solutions, Alliance Foods helps you grow with selling, supply chain, and technology services that exceed your expectations. Whether branded or private brand, startup or an established brand, we bring together the resources you need to place your product in more stores, further enhance your distribution, and ultimately to build your brand with consumers and grow your business. Read on for more details about how we can help you grow.
Working as your selling manager, we represent your private brand and branded portfolio to a wide variety of U.S. retailers. We use our broad category expertise and retailer connections to open up new opportunities for your products in many different channels, from grocery and mass to drug, C&P, foodservice, and e-commerce.
Enlisting our services provides you with an extended sales team, allowing you to reach new regions and markets through an established partner without investing in dedicated resources. Our employee-owners continually seek new opportunities for you through their longstanding connections to major retail chains and regional businesses, developing relevant new programs to expand your product sales.
A dedicated Category Sales Manager works on your behalf with each of our retailers, calling on buyers daily to share data and seek new opportunities. Our Category Managers offer valuable insight into consumer preferences and shopping habits, drawing on their constant exposure to the market and deep knowledge of the industry.
Guiding product assortment, placement, promotion, pricing, packaging, and more, our managers are an asset for customers and retailers alike. Since retailers look to our managers for insight, they have regular opportunities to place your products before our retail partners, assuring you have steady representation with retailers from a trusted industry expert.
To further enhance the efficiency and profitability of your operations, we also offer support for the administrative aspects of your business. As part of managing your relationship with retailers, we handle all necessary paperwork, including new item and vendor set-up forms as well as purchase order management.
Most retail stores today require manufacturers to possess the capability to send and receive orders and invoices through Electronic Data Interchange (EDI). Our support team can help you adopt EDI, facilitating the setup, testing, and implementation of your various EDI documents, giving you access to the largest retailers.
Our experienced staff also represents your interests in deductions and invoices, working with retailers and logistics companies to resolve issues of damaged or refused products. A designated Order Management Representative will handle your program from the beginning, thoroughly and efficiently managing all deductions and invoice disputes. Your representative will always research deductions and quickly resolve them, requesting repayment when appropriate, keeping your books clean and prevent inventory loss.
We expand your sales reach nationally through our National Sales and Marketing (NSM) division, a network of well-connected and high-performing brokers who have the ability to represent your product at more than 85 retailers and over 125,000 stores nationwide. NSM brokers represent your product in many different retail channels, make headquarters calls on your behalf, and manage your day-to-day business with retailers—all while guided by a comprehensive sales strategy.
With NSM, you can cost-effectively extend your sales reach throughout the U.S., reaching the country’s major retailers and creating significant growth opportunities. To learn more about our broker network, visit our NSM site.
Sourcing & Distribution
Package Design
Package Engineers and Technical Support
Logistics and transportation are critical to success at retail. To ensure our clients receive the best service in these critical areas, we partner with CFM Logistics, specialists in food industry distribution, to offer a full array of supply chain services to the manufacturers we represent. Manufacturers that sign up with us receive a full evaluation of their logistics, with strategic recommendations for where efficiency and effectiveness can be improved.
Through CFM, we offer warehousing and distribution services, freight management, and a variety of value-added services, including distribution center management, inbound freight coordination, and integration of order flow with your production facilities. No matter the size or specifics of your supply chain, Alliance and CFM can help you create efficiencies to build profitability.
Implementing contemporary technology for retail can require significant investments of time and capital. Our technology services division opens a path to modern technological solutions, helping you improve compliance and consumer experience while also creating cost efficiencies.
By working with our technology division, you can implement tools such as Artificial Intelligence (AI), robotics, and blockchain—even at the level of a small or medium-sized business. These tools help you improve compliance with federal meat regulations, enhance the customer experience at the deli, supply recall alerts, and provide efficiencies through applications, Business Intelligence (BI), and robotics.